May 27, 2004

"Designing Success"

We couldn't agree more ...
Swenson says he felt a return on his investment even in the confidence he was able to exude when presenting his business card for the first time to potential clients. Today, he says, "everyone in our industry recognizes that logo. People have always thought we were a bigger company than we actually are. It's all about creating a positive impression in the minds of the clients, and it's hard to do that with a stupid little thing you made yourself on Microsoft Word."
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