Designers Make T-Shirts Big Business

You've probably seen young kids wearing Neighborhoodies t-shirts in San Francisco, but perhaps didn't know that they come from a Brooklyn-based company. It's an interesting story of how a designer made something for himself, and it turned into a thriving, nationwide business.

The idea that t-shirts, or toys for that matter, can be big business hasn't been lost on San Francisco designers, either.

Edmundson, 36, and Long, 34, are two-thirds of the design team that, along with hot Los Angeles artist Tim Biskup, founded Gama-Go, a San Francisco indie fashion line whose limited-edition hip street wear, prints and toys are being snapped up by young urbanites who appreciate their quirkiness and sense of style.

And that popularity soars on, reflecting a flourishing indie fashion scene, despite the dot-com bust and depressed economy of recent years that ate some clothing enterprises alive. This year, 4-year-old Gama-Go's annual sales approached $1 million.