"A wale of an idea -- turning corduroy sideways"

Simple ideas are best, especially when they're not obvious ...

Their irreverent, visually arresting Web site, www.cordarounds.com, is as sophisticated as it gets. But there's still a lot to be said for old-fashioned door-to-door service, so sometimes the duo hand-deliver the goods. One day they go to an espresso-machine shop on Pacific Avenue, the next, the 36th floor of a Financial District office. "I love it that my business is a combination of high- and low-tech,'' says Lindland, who has lived in San Francisco for eight years. "It's a great way to get to know the city.''