"Brazil's ad men face billboard ban"
From the BBC:
And to think, I thought we had it bad with billboards here in San Francisco.In the chaotic urban sprawl of Brazil's biggest city, the impact of advertising is impossible to ignore.
Massive billboards and skyscraper-sized hoardings line the streets of Sao Paulo, flaunting their wares at motorists caught in the city's ever-present traffic jams.
The choice of products on display sometimes bears witness to the uninhibited nature of Brazilian society.
A remarkable number of ads feature giant images of men and women dressed only in their underwear, while the Brazilian edition of Playboy is publicised with huge posters and cut-outs of the latest centrefold models.
It all adds to the sensory overload of a city that many see as South America's version of the hi-tech cityscape portrayed in the film Blade Runner.


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