"Type designers decode the presidential candidates"

From the Boston Globe:

The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment.

John Edwards is the only candidate to use a sans serif typeface for his main typeface. Unlike many of the traditional sans serifs used in campaigns, Edwards's typeface is open and friendly.

Obama's type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit.

Huckabee has the most inexplicable selection of typography and graphics, from the six floating stars to the white stripe seemingly stolen from the Coca-Cola logo. The overall effect is clutter.

Rudy is four easy-on-the-eyes letters set in a strong serif with an eye-catching red border. It is set in a strong, bold serif typeface; the serifs themselves are clear and decisive.

McCain uses type that is a perfect compromise between a sans and a serif, what type geeks call a "flared sans." Not quite sans and not quite serif, sort of in between, moderate, not too far in either direction.